When Amrapali “Ami” Gan becomes OnlyF’ CEO in December 2021, she’s not only taking on a larger role than her previous role as Chief Marketing and Communications Officer. She runs one of the busiest companies in the pandemic, a creator platform known for its liberal content policies and for adult content creators who have turned to subscription services during difficult times.
OnlyF has reportedly paid creators more than $8 billion since it was founded by former CEO Tim Stokely in 2016—whether they’re adult film practitioners, athletic trainers, Cardi B Celebrities like Carmen Electra, and one of two million others to apply for a profile on the platform. OnlyF claims to have 200 million registered users.
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However, unlike other social media platforms — where much of the content is free, while the influencers and tech companies behind it earn revenue from advertising or sponsored content — OnlyFans takes a different approach. Users must pay for individual subscriptions, and OnlyF discounts these fees by 20%.
That might seem high, but for Gan, it’s just the price of doing business in an industry where platforms have to incur high costs to comply with security protocols. Headquartered in London, OnlyF has more than 1,000 employees, more than 80% of which are primarily dedicated to content moderation and support, according to Gan. Many creators aren’t complaining: According to OnlyF, more than 1,000 of them make more than $1 million each.