Creating exclusive content for fans is a lucrative source of income for many social media influencers.
OnlyF is one of the top subscription content platforms that allows creators to charge their followers for access to certain (often risqué) photos and videos, or to send them direct messages.
The app was hugely popular during the start of the pandemic as consumers were stuck at home. While many types of creators have OnlyF accounts, it’s especially popular among porn creators.
However, maintaining an OnlyF account as a creator can be time-consuming: gigs often include replying to direct messages from fans to keep customers engaged, as well as posting fresh content to get new content.
This dynamic has led to the rise of some OnlyF-focused management companies. Some of these companies not only help models arrange, market and create content, but also hire account managers to pose as models — including when texting fans, industry insiders say.
A top firm, Unruly Agency, works with mainstream influencers with millions of Instagram followers, including Tana Mongeau, Daisy Keech, Charly Jordan, Abby Rao and Netflix’s “Too Hot to Handle” star Harry Jowsey.