Just two months after creating her OnlyF account, Emma Hill quit her job to become a full-time content creator.
Less than two years later, the 55-year-old mom has made an estimated $630,000 in less than two years through the subscription site. Insider has seen documents backing their earnings.
St. James said she was happier after quitting her job and could give her son a better life. (Emma Hill is her stage name. Insider agreed to use the name to protect her privacy.)
In his 30s, Emma Hill worked in consumer goods sales. After giving birth at the age of 42, she decided to give up her career for a job in car sales and then an office job. Before I started OnlyF, “I didn’t know much about social media,” she says.
Emma Hill OnlyF subscribers pay $9.99 per month. Supplied by Elaina St JamesBut during the pandemic, she read an article about another mom creating OnlyF content. St. James said she was immediately interested. After a month of research, she decided to bite the bullet. Saint James created her accounts on Instagram and OnlyF on April 1, 2021.
For the first two weeks, she posted photos and videos without showing her face, but once she did, her account “started to blow up,” she said.
At the end of April, she had 10,000 followers on Instagram and was earning close to $2,000 on OnlyF. In her second month, she made about $5,400, which rose to nearly $11,000 in her third month. In her fourth month on the job—July 2021—she earned about $22,000. Her earnings skyrocket by the end of 2022, when she makes nearly $100,000 in November and December. Insiders reviewed screenshots confirming its earnings.
Their subscribers pay $9.99 per month, and OnlyF gets 20% of their earnings. From account creation to January 2023, two St. James accounts earned nearly $800,000 from subscriptions, or about $630,000 after OnlyF fees. She also made some money from Fansly, a platform similar to Fans.