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Olivia Rodrigo, who just won the “Rookie of the Year” award at the American Music Awards, collaborated with Dolby Atmos to help fans experience music in a whole new way. The singer appeared in Dolby’s new commercials, performing a stripped-down version of her latest single “Traitor”, while revealing the private details of the song creation process behind the song.
Rodrigo also performed a “traitor” on the AMA. He collaborated with Dolby to showcase the company’s Dolby Atmos technology, which helps to provide more immersive, clear and deeper music.
It can be used on streaming services such as Apple Music and Amazon Music Unlimited, and can be used through Amazon’s Echo Studio speakers and other devices. The spatial audio format also helps to create a surround sound-style experience, with vocals and musical instruments “floating” around you , Not directly at you.
Rodrigo’s ad was directed by Sophie Muller of PRETTYBIRD and shot earlier this summer (Dolby also released commercials in collaboration with artists such as Bieber, J Balvin, and The Weeknd). Rodrigo said that although she has rejected many partnerships in recent months, working with Dolby is a breeze. “I think deciding who to work with is just an instinct. I just want to work with companies that match my vision and ethics and that I love music,” she told Rolling Stone Magazine. “I think Dolby embodies all of this to some extent, creating an amazing experience for people who want to listen to music, and that’s what I mean.”
Rodrigo explained that the use of “Traitor” as an advertising song is intentional, not only to promote her new single, but also to show her own different and more introspective side. “I kind of want to pay more attention to the singer/songwriter aspect in my career,” she said, adding that “I think the bravest thing is to be honest enough to write a song.”