Shelley Haus dead and obituary, Ulta Mourns CMO Shelley Haus

Owl appoints new CMO; Ulta CMO Shelley Haus dies

Marketers are taking action this week as we see new chief marketing officers take over at Hooters and Zaxby’s, while Ulta says goodbye to Shelley Haus, who died this week at 49.

MRandom News

Hooters Names Bruce Skala On CMO

After nine years at HOA Brands, which runs the Hooters restaurant chain, the company is promoting Bruce Skala to CMO, a position where Skala will oversee global marketing campaigns and drive national campaigns, according to the release.

Most recently, Skala held the role of Vice President of Marketing, but during his tenure he held several roles within the company, leading successful partnerships and collaborations with celebrities.

“I am honored to be named Chief Marketing Officer and continue my role at HOA Brands with an extraordinary team,” Skala said in a press release. “I am proud of what Hooters has accomplished in elevating its status as an established brand, and I look forward to building on that achievement.”

Ulta CMO Shelley Haus dies of cancer

Ulta mourned the death of Shelley House, who died of cancer this week at the age of 49. Haus has been CMO of Private Label Cosmetics since 2019 and has been with the company since 2017.

In a LinkedIn post, Ulta celebrated her life as an “innovative marketer, creative storyteller, and people-focused leader.”

“The Ulta Beauty family is heartbroken by the loss of our colleagues and friends. We are forever grateful for the time we spent with Shelley and the gifts she shared with us. She was unique, made us better, and filled our world with love.”

Chicken Finger Chains Zaxby’s convinces Patrick Schwing of Arby’s
Zaxby’s, a chain of chicken fingers with more than 900 locations in 18 different states, has appointed Patrick Schwing as chief marketing officer. Zaxby’s has overhauled its executive team over the past year, and the addition of fast food veteran Schwing is another highlight. Schwing previously held a CMO position at Arby’s for two years, and prior to that, he held various roles at Procter & Gamble, where he spent more than 16 years.