Technology, social networks and football are three topics that go hand in hand at the moment. Although they are often used for the digital development of sports organizations, there are also athletes who use their influence to become influencers.
Recently in Colombia it became known that the influencer Yeferson Cossio was “signed” by Independiente Medellín for a marketing campaign, similar to the case of América de Cali, who planned to produce content with the youtuber Forward09.
Unlike what the teams in Colombia are doing, in England a team does not want to exploit the digital potential of one of its players. Charlton of the English Women’s League decided to fire soccer player Tia.theofficial after uploading several stories to her Instagram about parties, drinks and even putting her dog behind the wheel of a car.
The materials were analyzed by the team directors who decided to terminate the 23-year-old footballer’s contract.