At 12 am on Friday was the release of “Butter”, the new single from BTS, one of the most successful bands of the moment. The title of the single was an enigma for fans of the group but has finally been revealed. At the same time, RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook released numerous concept clips, photos, and teasers for their fans to enjoy.
And as the K-Pop group usually does, they released the video for the single on their YouTube account at the same time. This one was released and only one hour had already broken a record, with 20 million reproductions. 16 hours later it exceeded 85 million views.
The release was a success, just like everything this band does. The song paints to be the hit of the summer: “We wanted to have a fun BTS summer song that everyone can enjoy.”Jin told BuzzFeed News. “And as always, we want our music to reach as many people as possible.”
At a worldwide press conference marking the song’s release on Friday, vocalist Jimin described “Butter” as a “cute and maybe a little charismatic, but also kind” song. The youngest of the group, Jungkook, promised that the single will stay with his fans for a long time.
“Butter” is BTS’s second single
This is the group’s second single, after last year’s smash hit called “Dynamite.”
According to V, recording “Butter” was a lot of fun. It also reveals that the group seeks to bring positivity, comfort, hope and joy with this single.
“This song leans more towards knowing each other more and knowing more about our charms,” explained V.
You can watch the video here: