We remorse to report the loss of life of Yolanda Fernández de Cofiño.
Yolanda Fernández de Cofiño, “Doña Yoly”, who was a pillar of the Guatemalan financial system and of the worldwide firm, McDonald’s, handed away as we speak (September 6), as confirmed by the corporate’s account.
Amongst her many accomplishments, Yolanda obtained the very best honors from McDonald’s, such because the Ronald de Plata, for 2 nice improvements, the kids’s menu or Completely satisfied little field, in addition to establishing birthday events in eating places.
The Cofiño Fernández household acquired the McDonald’s franchise for Guatemala in 1974, she and her husband José María Cofiño labored within the enterprise from the start.
Creating the Completely satisfied Meal.
As a part of her development, Yolanda attended Hamburger College in Illinois, this to focus utterly in the marketplace, creating the Completely satisfied Meal after seeing how moms purchased hamburgers for his or her youngsters and so they solely gave small bites, with a youngsters’s menu, these felt to be value extra their cash, along with enchanting the kids with the included toy.
This concept was refined and carried out globally, changing into a essential a part of their day by day gross sales.
One other of the desires that Doña Yoly managed to satisfy was to construct a Ronald McDonald Home in Guatemala to assist sick youngsters, one thing that she fulfilled in 2005, adopted by one in 2009 and 2013.
Yolanda Fernández de Cofiño was born on July 29, 1934 in Santiago de Chile, and along with her achievements, she’s going to at all times be remembered for having helped many youngsters with the Ronald McDonald Guatemala Youngsters’s Basis, which opened areas for Cuban medical personnel to assist with the therapy of COVID-19.