TikTok has helped songs both new and old reach the top of the charts. The entire trend and dance in the app can be based on just one song. For example, Kate Bush’s ’80s hit “Running Up That Hill (A Deal With God)” has come back into popularity decades after its release with the help of Stranger Things and TikTok.
A dancer on TikTok created a routine on Lizzo’s catchy song “About Damn Time” and kept it at the top of the charts. TikTok has even sparked controversy from some artists who claim there is pressure to target their songs to blast on the app.Not only can TikTok help expand an artist’s song audience, but it can also help them connect with fans on a more intimate level. Doja Cat, Selena Gomez, Charlie Puth and Meghan Trainor regularly post on TikToks, giving fans a closer look at their professional and personal lives. Yung Gravy is another artist who has found a way to use TikTok to his advantage—both personally and professionally.
Matthew Raymond Hauri (born March 19, 1996), known professionally as Yung Gravy, is an American rapper from Minnesota. He first received recognition in 2017 when his song “Clean on Mr. SoundCloud” is now certified platinum by the RIAA. Since 2017, Yung Gravy has completed seven international tours and released a mix of Soundtrack, three albums and seven EPs. Yung Gravy is often associated with fellow artists bbno$ and Chief Keef and producer Y2K.
Matthew Howrey was born in Rochester, Minnesota. His father was Swiss-American insomnia psychologist Peter Johannes Hauri (1933-2013) and his mother was Cynthia Cleveland Hauri. Hauri graduated from Mayo High School in 2014. He attended the University of Wisconsin in Madison, Wisconsin and received his degree in Marketing in December 2017. He rapped in college and started his career at SoundCloud after being inspired by the rise of rappers Lil Yachty and Lil Peep. In 2016, he quit his job to devote himself to music, recording his own songs for months.
Hauri holds dual Swiss-American citizenship, claimed through his Swiss-born father.